February 4, 2008
Welcome all to the 9th Edition of this thing we call the Sports Business Carnival. First of all, let me say thank you to Jason Peck for allowing me the opportunity to host (the previous 8 editions of the Sports Business Carnival can be found over at his website, Take A Peck). For those who don’t know, the Sports Business Carnival is a bi-weekly series of posts from bloggers who write about the business of sports and other related topics. So then, without further adieu, here are the posts for the 9th edition.
Over at SportsBiz, Mark looked at an interesting development; the NHL’s Phoenix Coyotes have agreed to a 1 year sponsorship deal with golfer Jeff Quinney. This appears to be the first ever sponsorship deal between a single team and an individual (the NFL as a league has sponsored golfers previously) and should definitely increase the Coyote’s brand recognition, especially if Quinney plays well. More details can be found here.
In other shrewd marketing moves, Joe Favorito at Sports Marketing and PR Roundup, wrote about the ECHL’s Wheeling Nailers capitalizing on the situation of former West Virginia Football coach Rich Rodriguez. How’d they do it? Check out the details here.
At Sports Agent Blog, the guys looked at Johan Santana’s potential contract with the Mets and whether or not his agent, Peter Greenberg, would be able to obtain a contract worthy of Santana’s value? Or put another way, is the best pitcher in the game worth more than Barry Zito (and his 7 year $126 M deal)? Go here to crunch the numbers.
Over at Take A Peck, Jason looked at Yahoo’s new “lifecasting” service, and how the service could be used as a sports marketing/brand strengthening tool. Definitely something to keep an eye out for. Details can be found here.
At Money Players, Marc Isenberg waded through the murky NCAA bylaws that came into play recently because of the free basketball ticket USC Freshmen received from the Denver Nuggets Carmelo Anthony. Find out his thoughts on the issue here.
The guys over at IcksCorner have a very detailed look at cycling. More specifically, how sponsors have been willing to pull money out of the sport and how its efforts to control drug usage compare to the major sports. A very interesting read, and it can be found here.
I chose to look at the Seattle Supersonics and their never-ending quest to leave Seattle. Unfortunately for them, due to some legal ramblings and an unpaid KeyArena lease, they may be staying in Seattle a bit longer than expected. Find out more here.
That’s it for the 9th edition of the Sports Business Carnival. Look for the 10th edition at a website near you in 2 weeks!
5 comments
Thanks for hosting! Great job.
I found the article on the Coyotes sponsoring a pro golfer interesting cross-promotion, but perhaps Tiger or Phil would have been a better billboard for them. Hey, at least they’re thinking “outside the rink.”
There’s no way the Coyotes could afford Tiger or Phil. A sponsorship of either one of those golfers would probably be about as much money (if not more) as the Coyotes bring in from total corporate sponsorships in a year.
Agreed, Tiger or Phil would be better, but probably too expensive. It still seems weird that they went after Quinney though. I don’t know what kind of revenues the Coyotes are bringing in, but someone a little more…established, would have been nice.
Congratulations Trey! I have just discovered this Blog, since I went back to my Verizon address. Your moter sent this to me back in February. Good Luck!!
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