Archive for April, 2009
The NBA is officially on Mars
Mars candies has completed the triple play on the sports candy market. Having already entered into deals with Major League Baseball and the NFL, the NBA is now Mars’ newest licensing partner. More from Sports Business Daily, NBA team-logoed M&M’s are now available online at mymms.com/nba, and at the NBA Store in N.Y. Mars is [...]
Under Armour’s house is crumbling
As the economy continues to take its toll on sports, sports retailers, and people in general, many have become concerned with the survival of many of the mid-range or smaller companies. One company that has had to temper expectations amidst the recession is the sports clothing retailer, Under Armor. The company has seen its stock [...]
MLB and Gillette: Continuing to make sponsorship history
Last week, Major League Baseball Properties (MLBP) and Gillette, part of The Proctor & Gamble Company, announced a renewal of their 80+ year sponsorship agreement, which will extend the already record breaking agreement into a ninth decade. More from Major League Baseball, Gillette -an MLB sponsor since 1939 – will continue to have exclusive rights [...]
The Milwaukee Bucks are trading their Gold Toilet Seats…for cash!
The nations #1 Gold Retailer, Cash4Gold, has just signed a new endorsement deal…with the Milwaukee Bucks basketball team.
Basketball Disciple: It’s American Idol meets basketball…in China.
…maybe they can get Paula Abdul and Kareem Abdul-Jabar to co-host? In the NBA’s never ending quest to expand its league and enhance its brand on a global level, the NBA has partnered with the China Mengniu Dairy Co. and Shandong Satellite TV, to create the NBA’s first reality show, called ‘Mengniu NBA Basketball Disciple’ [...]
Say it ain’t so, ThunderBug!
The recession has gone “make believe”! Just when you thought the jobs of mascots everywhere were safe, saddening news comes out of Tampa Bay, informing everyone that the Tampa Bay mascot, Thunder Bug, has been laid off (actually the guy inside ThunderBug, who is named Matt Hitchcock was laid off). More from TampaBay.com, “The Tampa [...]
