Jul 20, 2009

Press release via PLB Sports:

I Love Me Some T.O.’s……..

Have you ever wanted to share your breakfast with a football star? Well, now you can with a bowl of the new, Terrell Owens’ T.O.’s honey nut frosted oat cereal. Pittsburgh based PLB Sports has teamed up with Owens to market an extremely limited edition cereal in the Buffalo, N.Y. area.

T.O.’s Honey Nut Toasted Oats Cereal will hit the shelves of Tops Markets the end of July.  Tops Markets, LLC, is headquartered in Williamsville, N.Y., and operates 71 full-service supermarkets & five franchise supermarkets.  With over 10,000 associates, Tops is the leading full-service grocery retailer in Western New York, Central New York, including Rochester, & Northwestern Pennsylvania.  For more information about Tops Markets, visit the company’s Web site at www.topsmarkets.com.  Aside from in stores, T.O.’s can also be found on the worldwide web at www.plbsports.com.

Entering his 14th season in the NFL, Owens, was welcomed to his new team, the Buffalo Bills, by receiving a key to the city from Mayor Byron Brown. With more than 14,000 career receiving yards & 139 touchdowns this prolific athlete is sure to be a very valuable addition to the team.  Outside of football, Owens gives back to the community through his Catch A Dream Foundation, which was created to erase hunger & the lack of basic daily needs from households throughout our nation by providing the necessary resources children & youth require to realize & act on their dreams. We, at PLB Sports, are thrilled to have the opportunity to work with Terrell on a new cereal product. “Terrell’s performance & overall body of work within the NFL make him standout as truly one of the elite players in the league. T.O. Cereal should be on every Bills fan breakfast table as the playoffs are in site for 2009” President of PLB Sports Ty Ballou explains.

PLB Sports is familiar with paring star athletes with food products & saw a great opportunity with Owens. Best known for the development & launch of Flutie Flakes for football great Doug Flutie & MarinO’s cereal for Dan Marino, the company has continued success with such athletes as Pedro Martinez, Ed McCaffrey, Ben Roethlisberger, Carmelo Anthony & Dustin Pedroia. For more information, please contact Merett Ballou at PLB Sports Inc. at 412-787-8800 or mballou@plbsports.com.

I’m actually surprised it took this long.

If there was ever anyone who had the personality that screams “put me on the front of a cereal box”, it was, and is Terrell Owens.  Larger than life, fairly arrogant, a big flashy smile…the product practically makes itself.

The Terrell Owens cereal (aptly named, T.O.’s) comes by way of PLB Sports, the same company that made the Flutie Flakes cereal some years ago.  The cereal technically launches in the Buffalo area at the end of the month, but you can already pre-order the cereal from the PLB website.

Below, see exclusive pictures of the Terrell Owens cereal, which launches July 30th, in Buffalo.

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So…lets recap. Reality Show on VH1? check. Dating a Supermodel? Check. On the front of a cereal box? check.  Its pretty good to be Terrell Owens right now.  Did I mention that he plays football as well…and is a multi-millionaire?

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