January 27, 2010

(via NFL)

MIAMI — When many of the National Football League’s stars step onto the gridiron during the 2010 Pro Bowl on Sunday, January 31, they will have the opportunity to combat hunger both nationwide and in South Florida with every touchdown they score. In response to the growing need for emergency food assistance nationwide, the Bank of America Charitable Foundation will donate $10,000 for every touchdown scored during the Pro Bowl to Feeding America, the nation’s leading hunger-relief organization.

Created by Bank of America, the official bank of the NFL, “Bank of America Scores Against Hunger” also allows NFL fans to get involved and help support Americans at risk of hunger. Fans can log on to www.feedingamerica.org to make their own contributions to help provide food to people across the country. The Bank of America Charitable Foundation will make the $10,000 per touchdown contributions as well as match the total online donations made to Feeding America during the 2010 Pro Bowl, up to a maximum total program contribution of $100,000.

“Bank of America Scores Against Hunger” is the latest in a series of activities that support community needs in South Florida. Earlier this month, the NFL, in partnership with Bank of America, announced the largest community service program in league history. The program, entitled “NFL PLAY 60 Community Blitz,” to be held on Thursday, January 28, will involve Pro Bowl players, more than 150 Bank of America community volunteers, a $100,000 donation by Bank of America to NFL PLAY 60 non-profit community partners, and the assembly of healthy meal packs for children in South Florida by Bank of America associates.

“Forty percent of households served by Feeding America have to choose between paying for food and paying utilities,” said Kerry Sullivan, president, Bank of America Charitable Foundation. “Through the NFL PLAY 60 Community Blitz and Bank of America Scores Against Hunger, we are committing hundreds of volunteer hours and more than $200,000 to help address the increasing demand for basic health and human services, especially within key South Florida communities, in these challenging economic times.”

A portion of the total funds generated through “Bank of America Scores Against Hunger” will directly benefit Feeding South Florida (previously known as Daily Bread Food Bank), the local Feeding America affiliate, and will provide healthy meals for some of the nation’s 49 million citizens, including nearly 17 million children, currently at risk of hunger.

“Bank of America Scores Against Hunger” builds upon the Bank of America Charitable Foundation’s longtime support of organizations assisting in hunger relief efforts. Since 2008, Bank of America has provided more than $5 million in grants to nonprofits that addressed hunger and food-insecurity, including a recently announced $1 million donation to Feeding America. In addition, last year nearly 2,000 Bank of America associates donated more than 12,000 hours to food banks and food nutrition related causes.

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