Apr 22, 2010

So…what do you give to a guy that wins a Super Bowl, a Super Bowl MVP trophy, and gets to go to Disney World?

His image on the cover of one of the most popular video games ever.

New Orleans Saints QB Drew Brees will be the cover athlete of the immensely popular 2011 iteration of the Madden video game.  What makes this cover so special is that its the first that was actually picked by the fans.

New Orleans Saints quarterback Drew Brees has been chosen by fans to be featured on the cover of Madden NFL 11, set to hit retail shelves on Tuesday, August 10. The Madden NFL 11 cover announcement is the result of a first-ever online consumer vote, powered by the Doritos “Change the Game” program, which empowered fans to select the highly-debated cover athlete. The partnership between EA SPORTS and the Doritos brand represents the first in a series of initiatives this year which allow fans to help shape the future of the franchise.

Doritos “Change the Game” allowed fans to submit their vote online, with Drew Brees winning over Minnesota Vikings defensive end Jared Allen and Indianapolis Colts wide receiver Reggie Wayne.

“The Madden NFL franchise holds a special place in popular culture and the cover is a coveted position for players all over the league,” said New Orleans Saints quarterback Drew Brees. “I’m honored to be the first cover athlete chosen by Madden NFL fans and it’s a great way to cap off an amazing year for the Saints and the city of New Orleans.” (via EA Sports)

Its hard to find a more upstanding NFL citizen than Drew Brees, and the fact that the fans chose him to be on the cover seems to further reflect that ideal.  Kudos to him and obviously good luck with the upcoming season (Madden Curse!)

Remember, Madden 2011 will hit stores on August 10th.  Hopefully, for EA’s sake, it will start faster than last year’s Madden, which EA was initially disappointed in, sales wise, even though more than 4 million copies of the game were shipped before the end of 2009.

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