July 27, 2010

If you name it, they will come…maybe.

The trendy pick to move to Los Angeles, it appears as if the NFL’s Jacksonville Jaguars might be staying in Jacksonville  a little longer, due to a recently signed stadium naming rights deal with the multi-billion dollar financial institution, EverBank.  Details below,

Under terms of the Jaguars lease agreement, the team will receive 75 percent of the stadium naming rights revenues and the city 25 percent.

The Jacksonville City Council must approve the deal. The contract is expected to be introduced at today’s council meeting and approved on emergency action at the Aug. 10 meeting to ensure the agreement is in place before the Jaguars’ preseason begins. (via Jacksonville.com)

The deal, which is the first naming rights deal for the Jags since 2007, expected to bring in roughly $5 million a year in revenue for the Jags over the next 5 years.

It also will provide the Jags which much needed revenue, as they, like other small market teams, have struggled in the past.

Of course, of larger concern is whether or not the Jags will be able to fill the soon to be renamed stadium; all but one of their home games was blacked out in 2009.

…maybe the naming rights cash can be used to take advantage of the little-known NFL black out loophole?

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