Indiana Pacers, Fever enter into sponsorship deal with Steak n’ Shake

Last week, the Indiana Pacers and Indiana Fever entered into a multi-year partnership with Fast Food restaurant Steak n’ Shake.

Terms of the deal were not disclosed, although its value is believed to be in the low-to-mid six figure range (annually).

Steak n Shake will receive game night give-aways, on-court promotions, and courtside signage.  They will also be involved with team community relations programs.

“Steak n Shake is proud to partner with the Indiana Pacers and Indiana Fever, since basketball and Steakburgers are both Indiana traditions,” said Sardar Biglari, Steak n Shake’s CEO. Biglari added, “Because Steak n Shake is committed to the Indianapolis community, cheering on both teams enables us to participate in and relate to the community year round. We are excited about our new relationship, and we look forward to thrilling seasons for both teams.”

The new partnership already began with the 2010 season of the Indiana Fever, and will continue this fall with the 2010-2011 Indiana Pacers season.

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