Aug 27, 2010
I know, I don’t believe it either (I thought it was a rumor!) but apparently naked people make people want to open up their wallets and spend their money.
…even when the naked person is used to sell shoes.
Specifically, Reebok has hired UK Actress/model/Playboy Magazine cover girl, Kelly Brook to help sell their new line of Easy-Tone shoes.
For those who don’t know about Easy-Tones…
These sneakers apparently build your body 12 different ways, just like Wonderbread. Reebok claims these sneakers provide 28 percent more gluteus maximus muscle activation, and 11% more calf and hamstring activation.
Reebok’s site explains that “DMX technology” and “balance pods” are the key. “Air travels between the forefoot and heel pod, creating super soft cushioning. The moving air creates a natural instability and forces your muscles to adapt to the air volume within the pods.”
Okay, here’s what I think they’re saying: The reason these sneakers give you a better workout is because they throw you off-balance and make it more difficult to walk in them.
(Reebok also claims that) “due to the instability of the balance pods, activities with unplanned side-to-side movement and/or any lateral-movement-sports such as tennis or basketball-should be avoided.” (via Business Pundit)
I know that Reebok has struggled in recent years, but I thought that their signing of John Wall, and the Zig-Tech line, were going to be the strategies used to get back into the shoe game. Even without Kelly Brook, toning shoes are already the fastest growing segment in the footwear industry, with nearly $1.5 billion in projected sales this year alone.
But apparently they thought the nudie card was necessary…to sell shoes.
h/t to With Leather