August 11, 2010

Yes, the rumors are true:  everybody who is anybody watches or broadcasts events in 3-D.

The newest member to the party? The NFL.

Verizon FiOS customers in parts of the New York, New Jersey, Massachusetts, and Rhode Island areas will have the chance to see the first ever NFL game in 3-D, which will be broadcast by Verizon on September 2nd.  The game will feature the New York Giants and the New England Patriots, and will be played at the Giants new home, Meadowlands Stadium.

All you need to watch the game? A 3-D TV set, 3-D glasses, and an HD set top box.

Needless to say, Verizon and Giants representatives are pretty excited,

“This is the next major step in our development of 3D experiences for our FiOS TV customers,” said Terry Denson, vice president of content strategy and acquisition for Verizon.  ”Broadcasting the first 3D NFL game delivers on our promise to FiOS customers to provide a superior TV offering, including 3D, HD and VOD programming, as well as interactivity that cable can’t match.”

Giants Chief Marketing Officer Mike Stevens said, “The Giants are excited to host the first 3D broadcast of an NFL Game in our new stadium.  We have worked closely with our partner Verizon in developing new technology throughout the stadium for our fans, and now Verizon FiOS and the Giants will be taking the next step in innovation for our fans at home.”

Verizon is even going as far as hosting local viewing parties (in the NY and NE areas) so that multiple consumers can experience the 3-D experience.

This is Verizon’s second venture into the 3-D sports world this summer; on July 10th and 11th they broadcast the first MLB game (Yankees-Mariners) in 3-D.

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