November 23, 2011

The McDonald’s All-American High School basketball game has a new, official footwear, uniform and apparel provider. Apparel company Adidas has agreed to partner with McDonald’s on the premier high school basketball showcase.

“Adidas has a well-deserved global reputation for delivering innovative, stylish, performance-based footwear and apparel,” said Douglas Freeland, director of the McDonald’s All American Games. “Teaming up with adidas further elevates, and cements, the McDonald’s All American Games as ‘best-in-class.’” (via SportsOneSource)

The timing of the deal could not be better for Adidas, as they, as official apparel provider of the NBA, could lose nearly $300 million dollars if the entire 2011-12 NBA season is canceled. While the McDonald’s deal clearly does not recoup the losses Adidas would suffer with an NBA cancellation, the deal will certainly help Adidas’ bottom line.

“The best young players in the country compete at the McDonald’s All American Games and we’re excited to partner with the most elite high school basketball showcase in the country,” said Lawrence Norman, Adidas vice president of global basketball. “Our latest on-court uniform innovations and industry changing lightweight footwear are a perfect fit for this prestigious high school basketball event.”

The McDonald’s All American High School Basketball game will take place in Chicago’s United Center on March 28, 2012, and will be broadcast live on ESPN and its affiliate stations.

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