January 10, 2012

You want the Olympics in 3D? You have the Olympics in 3D.

NBC Sports Group and Panasonic Corporation of North America — NBC’s exclusive flat-panel HDTV and Blu-ray Disc Player advertiser for the games — have agreed to partner to make the London 2012 Olympic Games available in 3D to all U.S. distributors who carry Olympic coverage on cable, satellite and telco; essentially 100% of the multi-channel industry.

It marks the first time that the Olympic games will be distributed in 3D.

“NBC has a history of utilizing technological innovations to distribute the Olympics in new ways for viewers,” said Gary Zenkel, President, NBC Olympics. “We are proud to continue that tradition by partnering with Panasonic and Olympic Broadcasting Services to distribute the first 3D broadcast of the Games in the U.S. in partnership with our multichannel video programming distributors.” (via Press Release)

The 3D broadcasts, which will be produced by Olympic Broadcasting Services (OBS), will be shown on next-day delay, and will include over 200 hours of coverage, including the opening and closing ceremonies, gymnastics, diving, and swimming.

Be Sociable, Share!