May 16, 2012
The world of celebrity-branded headphones just became a little bit larger…and a whole lot faster.
SOUL Electronics and Jamaican sprinter/World’s fastest man, Usain Bolt have entered in to a branding agreement. Under the agreement Bolt will represent the SOUL brand in various events and marketing campaigns throughout the year and he will also partner with SOUL to bring out his own special edition headphones. SOUL is most notably known for their SOUL by Ludacris headphone series, which features the rapper, Ludacris.
The headphones are expected to debut this summer…just in time for the Olympics.
Usain Bolt noted, “I work hard at attaining my goals and in addition, I always try to inspire others to work hard and attain their dreams. I am looking forward to working with SOUL to deliver this message.” (via Press Release)
Besides his new role as a “Brand Ambassador” for SOUL, Bolt will also be featured in SOUL’s “SOUL of Greatness” video series, which is a series of inspirational videos which encourage people to strive for their goals.
With the Olympics only happening once every four years, this is certainly the time to capitalize off of the marketability of the participants, because they will be on display during the 16-day event (see: Hope Solo). Especially, with the expanded coverage that NBC is providing, you could easily argue that the popular figures that come out of these Olympic games may be the most visible, and most marketable Olympic stars to date.