May 17, 2012

Dale Earnhardt Jr. and Mountain Dew are apparently big fans of Batman.

Earnhardt and Mountain Dew are teaming up to launch an interactive The Dark Knight campaign. Under the campaign, fans will have the power to determine which of four “Dark Knight” inspired color schemes will appear on Earnhardt’s Chevrolet car for his NASCAR Sprint Cup Series race at Michigan International Speedway the weekend of June 15th. Continuing with the Batman theme, Earnhardt will also receive his own customized “Dark Knight” fire suit for that weekend’s race.

“I’ve always been a big fan of the Batman movies, so having a special The Dark Knight Rises-inspired paint scheme on my car is pretty cool for me,” explained Dale Earnhardt Jr., driver of the No. 88 Chevrolet for Hendrick Motorsports. “I had some creative input on one of the designs, but no matter which one the fans select, it’s going to look pretty awesome flying around the track at Michigan.” (via Press Release)

Voting will take place on the “Dew Crew” website through May 22nd. The winning design will be unveiled during Hendrick Motorsports Fan Fest on May 25th.

“Dale Earnhardt Jr. is kicking off our new DEW The Dark Knight Rises campaign with some serious momentum,” said Brett O’Brien, Vice President of Marketing for Mountain Dew. “DEW, Dale Jr. and ‘The Dark Knight’ fans are collectively the most passionate and vocal consumers out there, and we’re excited to get them in on the action from the beginning.”

For more information on the promotion, you can visit Mountain Dew’s Facebook page, or follow Mountain Dew (@mtn_dew) on Twitter.







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