May 21, 2012
This social media thing…I think it may have legs.
Continuing the current trend toward a combination of social media and physical presence at a ball park, the Pittsburgh Pirates will host their first social media night of 2012 on Friday May 25th.
Pirates fans who follow the team through one of their social media channels (Twitter or Facebook) can receive $10 off their ticket for the social media night game against the Cubs, along with a pre-game reception.
Participants in the Pirates social media night will receive a free T-Shirt, a chance to meet local radio personalities from 93.7 THE FAN and Pirates executives, a chance, and there will be various raffles and giveaways accompanying the event. One interesting wrinkle to the Pirates social media night is that one fan from the pre-game reception will be chosen to represent the Pirates as the “Fan of the Game”. That fan will be recognized before the game, and will have the opportunity to change a base with the PNC Park ground crew during the game.
The Pirates social media night coincides with another popular Pirates promotion — You Score as the Pirates Score — in which fans receive a price discount equal to the number of runs the Pirates scored this past weekend against the Tigers (It was $7).
Two promotions on the same day. If the weather holds, it looks like the Pirates will have a good night attendance-wise, regardless of their current record.
For more information on Social Media Night, visit Pirates.com/socialmedia.