Jun 18, 2012
Having trouble following all of baseball’s important stories on Twitter? Well, not only has Major League Baseball heard your pleas, they’ve done something about it.
Last week Major League Baseball launched their newest foray into the Twitter-verse — The 140 Club. The 140 Club essentially works as a curated news service so that baseball fans can find all of the important tweets that highlight everything the world is saying about baseball. The service, which is supported by Twitter’s curation/integration partner, Mass Relevance, features the best tweets of the day — as chosen by MLB.com’s social media team — which are then displayed as a live stream on a particular topic (i.e. the various no-hitters/perfect games that have occurred over the last few weeks).
“Tweets connect us in groundbreaking ways to previously inaccessible points of view,” said Dinn Mann, Executive Vice President, Content, MLB.com. “We are delighted to leverage the reach of Twitter and tools of Mass Relevance to discover and share discussions and observations that rise above the noise. Baseball personalities, fans and celebrities are weighing in at a prolific pace on topics of all kinds, and The 140 Club is a reliable, entertaining place to get inside the ropes and eavesdrop or take part.”
The service also contains what is now becoming standard functionality for most Twitter clients — the ability to search for particular players or twitter handles, or even the handles of the MLB teams, themselves.
“MLB.com continues to create engaging experiences that connect fans to baseball,” said Sam Decker, CEO of Mass Relevance. “By curating and surfacing the most important social conversations around baseball through the Mass Relevance platform, MLB.com is taking a strong social leadership position across all sports worldwide.”
In the future, fans can expect the service to also archive the best tweets of prior weeks, allowing the casual fan or the MLB die-hard to gather all of the important baseball information in the past, and the present.