Jun 12, 2012
The Pac-12 conference’s content and media company, Pac-12 Enterprises, have inked a deal with Ooyala to develop the Pac-12 Digital Network. The network, which will focus on providing a highly personalized, broadband integrated video experience for Pac-12 fans across various media channels including the internet and web-connected televisions.
The partnership marks the first time fans will have the ability to watch live network content via alternative media channels as the network is launched. The network is currently scheduled to launch August 15, 2012.
“Pac-12 Enterprises is committed to raising the bar of the traditional sports viewing experience with cutting-edge technology that seamlessly combines broadcast and internet-delivered content for the most immersive and engaging fan experience ever,” said Gary Stevenson, president of Pac-12 Enterprises. “Ooyala is on the forefront when it comes to convergence of mobile, social and video. Their focus on big data analytics and personalization is a perfect match for our vision of extremely personalized, highly social TV. Our partnership brings together two world class teams in sports and technology to deliver the type of high-caliber innovation the Pac-12 Conference is known for.”
Under the agreement, both Pac-12 Enterprises and Ooyala are working to provide applications for iOS and Android tablets, which like the internet and web-television, which will be customized to the fan — fans will be able to choose and follow their favorite Pac-12 team, sport, and other related content.
“It’s a privilege to work with the Pac-12 team which shares our commitment to innovation, and to be part of its digital TV deployment from the ground up,” said Jay Fulcher, chief executive officer of Ooyala. “Together we’re putting the technology and processes in place to deliver a progressive fan experience that people can enjoy on any device from any place. And with unlimited capacity to broadcast any sporting event from anywhere, the Pac-12 is on the cutting edge of live broadcasting in the digital age.” (via Press Release)
In the future, both groups are looking to develop both paid and ad-supported content models for regions not supported by the Pac-12’s telecast partners, allowing even those Pac-12 fans across the nation and the world to still have full access to the network.
At launch, the Pac-12 Network plans on providing more than 800 live sporting events annually, including 30 football games, and more than 100 men’s basketball games.