Jul 12, 2012
If you live in America and haven’t heard of Oriflame yet, don’t worry…you will.
Founded in 1967, Oriflame is one of Europe’s leading beauty brands, selling direct in more than 60 countries worldwide. The beauty brand also has had a partnership with the Women’s Tennis Association (WTA) since 2011, when they became the WTA’s official cosmetics partner. The sponsorship deal, which previously covered most of Europe, Russia, and Africa is now being expanded to cover the Americas and Asia-Pacific. The term of the agreement has also been extended through the end of 2014.
Michael Cervell, Senior VP Global Brand & Communications and Strategic Business Development, Oriflame, said: “We at Oriflame are excited to continue our successful partnership with the WTA, an organisation which, like us, focuses on providing women with an opportunity to be successful, beautiful and confident, along with a platform to pursue their dreams.”
To activate the partnership, Oriflame plans on using a heavy amount of WTA branding throughout its catalogs and social media channels. Conversely, the WTA will feature Oriflame in all of its digital assets, including its Facebook page, Twitter account and YouTube channel.
In the meantime, Oriflame will also continue its sponsorship of the WTA Championships in Istanbul, where the company will have prominent on-court branding, as well as traditional and digital presence in and around the Championships.