Aug 22, 2012

The City of Houston has officially placed a bid for the new Champions Bowl, according to an official announcement on Tuesday. The game would feature the champions of the Southeastern Conference and the Big 12, assuming neither is involved in college football’s new playoff system, and would start play in January 2015.

Houston joins four other cities — Arlington, San Antonio, New Orleans and Atlanta — bidding for the right to host the game.

The winning bid will receive the right to host the game for 12 years, and they will also hold a semi-final playoff game four times over that same stretch.

While none of the current bidders have disclosed their bid amount, Houston feels like they have just as good a chance as anyone, according to executive director of the Meineke Car Care Bowl of Texas, Heather Houston,

“We’re really honored and very proud of the bid that we’ve put forth,” Houston said. “We feel like it’ll stack up against any other market…We felt like we have just as strong a chance as anyone else,” Houston said. “The only thing we don’t have going for us is the history, but we have a lot of other things that make up for that.” (via Houston Chronicle)

One of what should be one of the most lucrative games of the entire college football season, the Champions Bowl should pocket both the SEC and the Big 12 roughly $80 million per year in television revenue from ESPN. Just as important, the Champions Bowl sets itself apart because the conferences, as opposed to a bowl foundation, will control the corporate naming rights surrounding the game.

Although an official timetable has not been announced, both conferences are expected to pick a winning bid sometime within the next month.





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