Nov 14, 2012
Walmart is not only making it considerably harder to find an item that isn’t in one of their stores, they’re also adding items to their online space. As part of a strategic partnership with Ticketmaster, a partnership which features the “Walmart Ticket Values” program, Walmart and Ticketmaster will now provide customers with access to pre-selected tickets to certain major league sporting events both in store and on-line.
The two entities entered into a partnership in 2010, with the partnership truly being activated last August, at the end of the summer concert season.
“We work every day to provide our customers with great values on the merchandise and services that make their lives better,” said Seong Ohm, senior vice president of entertainment merchandising for Walmart U.S. “We know part of living better is taking the time to enjoy what you love. By partnering with Ticketmaster, we are able to offer our customers the best selection of live event tickets at an everyday low price. We hope our customers will take the time to enjoy a game, concert or show.”
Walmart is also extending the Ticketmaster partnership to its online site, where site visitors can purchase sporting event tickets from Walmart.com/Ticketmaster.
“With more than 140 million customers visiting Walmart stores each week, our partnership with Walmart provides a convenient option for fans to discover, purchase and take home tickets to upcoming events without leaving their neighborhood,” said Sandy Gaare, executive vice president of retail partnerships, Ticketmaster. “We collaborated with Walmart to introduce another convenient ticket buying option on Walmart.com and fans can choose to have their tickets mailed or available for in store pick up at their Walmart.”
Approximately 1,200 Walmart stores currently provide Ticketmaster tickets to their customers through in-store kiosks.
(via TicketMaster Press Release)