Feb 5, 2013

The quest to grow NBC Sports as a brand, continues.

The growing sports network has signed a three year partnership deal with the World Series of Fighting (WSOF) to deliver live MMA fight programming to its viewers. The network’s next live event, dubbed WSOF2, will take place on Saturday March 23rd in Atlantic City.

“We are thrilled to call NBC Sports Network the home of World Series of Fighting,” said World Series of Fighting President and six-time world kickboxing champion, Ray Sefo . “This partnership will allow us to build the World Series of Fighting brand of world-class MMA competition before a dedicated national audience of passionate sports fans and place our athletes on the big stage that they deserve.”

NBC Sports’ partnership with the WSOF comes off the heels of the networks’ WSOF1 event, which aired last November, and is seeking to build on the success MMA fighting has seemingly found in mainstream media, being broadcast in prime-time on the CBS and FOX networks.

The partnership between NBC Sports and the WSOF will allow for a minimum of six live events to be shown on the network over the course of the next year. NBCSports.com will also begin streaming WSOF events online, later this year.

(via Press Release)

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