Feb 6, 2013
The WWE has joined the million subscriber club.
The long-time wrestling entertainment company recently surpassed 1 million subscribers on YouTube, putting them well ahead of other sports-related YouTube channels such as ESPN and CBS (although the WWE still trails the NBA by more than 800,000 subscribers). The Connecticut-based company has seen a 340% increase in YouTube subscribers over the course of the last year.
The key to the WWE’s YouTube rise appears to be original programming and highlight clips. The company premiered nearly 30 hours of original programming in 2012 with shows such as Outside the Ring and Backstage Fallout become hits among WWE subscribers. The company has also hosted exclusive matches and live pre-shows for their PPV broadcasts on their YouTube channel, working under the theory that exclusive content generates subscribers…and it has worked.
The WWE overall, continues to be a leader in the burgeoning world of social media. They currently have more than 139 million combined social media followers across all of their various social media networks.