At the Olympics? Don’t forget to say “Thanks, Mom”

(Thanks to Christian Matthews of Taylor PR)

If you’re the parent of an Olympian, you’ve undoubtedly put up with a lot over the years.  Early morning practices, shelling out money to buy equipment, dealing with the highs of your child’s successes and the lows of their defeats…The Olympians realize what their parents did to put them in this situation.

…and now, thanks to Proctor & Gamble, they’ll get a to say “Thanks, Mom”

In support of P&G’s Team USA partnership, the company is introducing its first-ever corporate campaign titled: “Thanks, Mom.”

The main focus of P&G’s “Thanks, Mom” is to help Team USA moms get to Vancouver to see their child compete. Utilizing pre-loaded debit cards that the moms can use towards their travel and accommodations, P&G is actually the first company in Olympic Games history to provide this level of support to the moms of Team USA.

The “Thanks, Mom” campaign celebrates that special person in the lives of Team USA athletes who cheer them on and support their dreams.  For some, that person may be a mom; for others it may be an aunt, grandmother or even dad.  The campaign is all about the love and the care that has been shown over the years, from driving future Olympians to practice to doing more than 5,000 pounds of laundry.  The campaign, which features a television commercial that will air on NBC during the Opening Ceremonies of the Olympic Winter Games, focuses on moms and their stories as they relate to raising an Olympian.

Proctor & Gamble has “Thanks, Mom” commercials running throughout NBC’s Olympic coverage.

Below, are two Olympic mothers discussing the campaign on the Today Show

Great campaign by Proctor & Gamble.  Parents give so much to get their kids to the Olympics, its nice to see a campaign like this afford the parents an opportunity to get to the games themselves to see the fruits of their own, and their kids labor.

Tags: marketing campaign, Olympics, proctor and gamble, Thanks Mom

Category: Fringe Sports