BP is the newest USOC sponsor

Even though NBC is losing money on the American coverage of the Olympic games, it looks like the American Olympic committee itself, the USOC, is doing pretty well.  It was announced today that BP signed a multi-year sponsorship deal with the USOC, paying the committee upwards of $3.5 million dollars over the next 4 (four) years.

BP will pay an eight-figure sum as a partner of the US Olympic Committee, after agreeing to partner the USOC for the next four years.

The deal, signed during the winter Olympic Games currently underway in Canada, sees BP become one of the USOC’s major backers. It is in addition to BP’s existing Olympic contracts, including a sponsorship of the London 2012 Olympic Games. (via Sports Pro Media)

Not bad.  According to Tripp Mickle of SBJ, its unclear whether or BP would be the USOC’s exclusive petroleum partner or if their definition will expand to something more broad within the energy category. (via Sports Business Daily)

I guess I’ll put the pre-requisite “Go USA!” to end this post.  Go watch the Olympics.

Tags: BP energy, Olympic games, sponsorship British Petroleum, USOC

Category: Fringe Sports