Clay Matthews is new “Mama’s Boy” for Campbell’s Soup

Campbells Soup Logo

Campbell’s Chunk Soup, the NFL’s official Soup Sponsor, is back with another iteration of their “Mama’s Boy” campaign. This year, the soup ads will not only feature Green Bay Packers linebacker Clay Matthews but three new sports-pub inspired soups; Hearty Cheeseburger, Spicy Chicken Quesadilla and Read More

COVERGIRL, NFL, debut ‘Fanicures’ for female fans

Covergirl Fanicure

This year, the NFL is showing off its ‘Girl Power’. The NFL’s female fans have long been able to match their male counterparts when rooting for their favorite team; team hats, jerseys, coats…even mugs. But this year, the NFL and COVERGIRL are taking the female Read More

St. Louis Rams tap Wayin for social media boost

St. Louis Rams

The St. Louis Rams are nothing, if not social. The Rams have partnered with Wayin, a Denver-based social engagement platform, to create a new three-pronged social media hub that will allow the team, their fans, and media to interact and share social content. The new Read More

Yahoo! to be founding partner of 49ers stadium

49ers Santa Clara Stadium

The San Francisco 49ers have signed a deal with Yahoo! which will make Yahoo! the exclusive online sports content, social networking and photo sharing partner for both the team and the new Levi’s Stadium. Financial details of the 10-year agreement were not disclosed. The agreement Read More

American Athletic Conference unveils new logo

American Athletic Conference Logo

The newly created American Athletic Conference has officially released its new logo to USA Today‘s Dan Wolken.  The conference, which is sometimes simply referenced as “The American” is a newly created 10-team league that features former teams of the Big East Conference (Rutgers, UConn, South Read More

ACC schools average nearly $17M payout in 2011-12

ACC Conference Logo

Its not a bad time to be a member-school of the Atlantic Coast Conference.  From a revenue standpoint, anyway. The ACC’s 12 schools brought in $203 million in revenue during the 2011-12 school year, according to ACC tax documents that were recently obtained by the Read More