Category: Fringe Sports
Everlast signs deal with MMA champion Melendez
MMA lightweight champion Gilbert Melendez has signed an exclusive equipment contract with Everlast.
Adidas extends UEFA partnership through 2017-2018 season
Adidas and UEFA have chosen to extend their partnership agreement, leaving Adidas to continue as the official supplier of the UEFA through the 2017-2018 season
UFC licenses fighter likenesses to UK slot machine company Endemol Games
The UFC has signed a licensing agreement with Dutch-based Endemol to use UFC fighters likenesses and fight footage in slot based games
Tiger Woods. Now powered by Fuse
Tiger Woods has picked up a sponsorship deal. That sentence was commonplace and not at all surprising back in the middle of 2009, but, just two years and numerous expired sponsorship deals later, it is big news. Woods has signed an exclusive endorsement/equity deal– meaning he will own a portion of the company — with [...]
Now featured on the back of your favorite Mexican soccer team? Twitter Handles.
A social media first…twitter handles on the backs of jerseys.
From Betfair: Beach Volleyball Bikini Bottom barcode Advertising
UK Beach Volleyball players Zara Dampney and Shauna Mullin have signed an endorsement deal with UK betting firm, Betfair. Under the deal, the two will wear barcodes on their bikini bottoms which users can view to receive deals, coupons, and the like.
