What a difference a Triple Crown contender makes. The Thoroughbread Times is reporting that reserved seat tickets for the Belmont Stakes sold out in under 5 minutes when a block of 3,000 tickets went on sale via Ticketmaster yesterday morning. Of course, this year’s Belmont Read More

Dale Earnhardt Jr. and Mountain Dew are apparently big fans of Batman. Earnhardt and Mountain Dew are teaming up to launch an interactive The Dark Knight campaign. Under the campaign, fans will have the power to determine which of four “Dark Knight” inspired color schemes Read More

The world of celebrity-branded headphones just became a little bit larger…and a whole lot faster. SOUL Electronics and Jamaican sprinter/World’s fastest man, Usain Bolt have entered in to a branding agreement. Under the agreement Bolt will represent the SOUL brand in various events and marketing Read More

Team USA goalkeeper Hope Solo was already one of the few stars off of the US Women’s National team to garner national attention.. She’s used that newfound fame to land herself another endorsement deal…this time in the skin care line. Solo was recently named a Read More

Manchester City is continuing to increase in notoriety both on and of the pitch. Fresh off the club’s 1-0 win over Manchester United last week, which was broadcast to American audiences by ESPN, comes the announcement that Manchester City will officially name Nike as the Read More

Who said America doesn’t love fútbol? The World Football Challenge just became that much bigger as England’s Chelsea FC and Italy’s AC Milan have been added to the event.  The two storied clubs will play in Miami’s Sun Life Stadium on July 28th.  The match Read More