Category: Fringe Sports
From Betfair: Beach Volleyball Bikini Bottom barcode Advertising
UK Beach Volleyball players Zara Dampney and Shauna Mullin have signed an endorsement deal with UK betting firm, Betfair. Under the deal, the two will wear barcodes on their bikini bottoms which users can view to receive deals, coupons, and the like.
Bank of America teams with U.S. Women’s Soccer stars, Wambach, Solo, Morgan
U.S. Womens World Cup stars Abby Wambach, Hope Solo, and Alex Morgan are teaming up with Bank of America for a charitable promotion built around the Bank of America title-sponsored Chicago Marathon.
Real Madrid signs exclusive deal with WISeKey for digital distribution across China
Real Madrid has signed an exclusive digital rights distribution deal with WISeKey to provide Real Madrid mobile content to China.
Johnson & Johnson: Global sponsor of 2014 World Cup
Johnson & Johnson has been named as a global sponsor of the 2014 FIFA World Cup in Brazil.
ESPN acquires all Wimbledon Live U.S. Television Rights
ESPN has secured a huge television rights deal, becoming the exclusive broadcaster of Wimbledon through the year 2023.
Floyd Mayweather to fight someone who isn’t Manny Pacquiao
Fear not, Money Mayweather fans, Floyd Mayweather is going back into the ring. In a sport which has desperately searched for marquee match-ups and prestigious fights over the last few years, the man who is arguably the sport’s biggest superstar is returning to the ring. …and he’s still not fighting Manny Pacquiao. Mayweather declared via [...]
