It looks like “Lefty” may be moving from
29 May 2012
A social media first…twitter handles on the backs of jerseys.
UK Beach Volleyball players Zara Dampney and Shauna Mullin have signed an endorsement deal with UK betting firm, Betfair. Under the deal, the two will wear barcodes on their bikini bottoms which users can view to receive deals, coupons, and the like.
U.S. Womens World Cup stars Abby Wambach, Hope Solo, and Alex Morgan are teaming up with Bank of America for a charitable promotion built around the Bank of America title-sponsored Chicago Marathon.
Real Madrid has signed an exclusive digital rights distribution deal with WISeKey to provide Real Madrid mobile content to China.
Johnson & Johnson has been named as a global sponsor of the 2014 FIFA World Cup in Brazil.
ESPN has secured a huge television rights deal, becoming the exclusive broadcaster of Wimbledon through the year 2023.