Now featured on the back of your favorite Mexican soccer team? Twitter Handles.

A social media first…twitter handles on the backs of jerseys.

From Betfair: Beach Volleyball Bikini Bottom barcode Advertising

UK Beach Volleyball players Zara Dampney and Shauna Mullin have signed an endorsement deal with UK betting firm, Betfair. Under the deal, the two will wear barcodes on their bikini bottoms which users can view to receive deals, coupons, and the like.

Bank of America teams with U.S. Women’s Soccer stars, Wambach, Solo, Morgan

U.S. Womens World Cup stars Abby Wambach, Hope Solo, and Alex Morgan are teaming up with Bank of America for a charitable promotion built around the Bank of America title-sponsored Chicago Marathon.

Real Madrid signs exclusive deal with WISeKey for digital distribution across China

Real Madrid has signed an exclusive digital rights distribution deal with WISeKey to provide Real Madrid mobile content to China.

Johnson & Johnson: Global sponsor of 2014 World Cup

Johnson & Johnson has been named as a global sponsor of the 2014 FIFA World Cup in Brazil.

ESPN acquires all Wimbledon Live U.S. Television Rights

ESPN has secured a huge television rights deal, becoming the exclusive broadcaster of Wimbledon through the year 2023.