Comments for Sports Business Digest

Comment on 9th Lingerie Bowl moves to Las Vegas by Posting Your Monday Links

Posting Your Monday Links — Mon, 09 Jan 2012 23:49:39 +0000

[...] Sports Business Digest notes that the Lingerie Bowl will be played in Las [...]

Comment on Mars to air M&M’s commercial during Super Bowl by Super bowl commercials 2012

Super bowl commercials 2012 — Fri, 23 Dec 2011 05:06:34 +0000

Nice Post. Thanks for your sharing

Comment on Adidas extends UEFA partnership through 2017-2018 season by Tasos

Tasos — Tue, 20 Dec 2011 22:21:30 +0000

Good move. Uefa Champions League is the most popular European sports event being broadcasting in every country in the region and even far in the Asia, Africa and in the States. Big marketing potential for Adidas.

Comment on Under Armour signs multi-year partnership with NBA by Taylor

Taylor — Mon, 19 Dec 2011 18:26:14 +0000

It is interesting that UA is testing the NBA waters. I would say that the venture into football has proven to be successful, but I am not sure about basketball. Maybe it is just me (or the good UA football marketing), but I have trouble seeing them as a major basektball brand. It seems like Nike and Adidas have a good hold on that market.

Comment on PSU to discontinue the licensing of JoePa merchandise by Joseph Grimes

Joseph Grimes — Thu, 15 Dec 2011 04:20:12 +0000

I could not disagree more. They fired Joe Pa but now not selling any of his merchandise. This is absurd. He is arguably the greatest college football coach that has ever lived. They are going to loose some much potential sales because of this decision.

Comment on PSU to discontinue the licensing of JoePa merchandise by Afamilyofpsualumni

Afamilyofpsualumni — Wed, 14 Dec 2011 19:26:10 +0000

That is absolutely ridiculous and unjustified. We don’t have the facts yet on what was actually discussed and what transpired during these terrible events so this is just a rush to look good in the media.

Comment on Barry Sanders, Miller Lite team up to “Homegate” with fans by Gridiron Greats Assistance Fund

Gridiron Greats Assistance Fund — Tue, 13 Dec 2011 21:50:26 +0000

Thank you for helping to promote this auction that will support retired players in need.

Comment on Under Armour to sponsor the Tough Mudder series by Under Armour Series

Under Armour Series — Sun, 11 Dec 2011 05:43:56 +0000

[...] Under Armour to sponsor the Tough Mudder series : Sports … Under Armour has teamed up with Tough Mudder for a multi-year partnership that is to begin in January Under the partnership, Under Armour will receive the designation of “Official Outfitter of the Tough Mudder series” [...]

Comment on Penn State merchandise sales down 40% since scandal by In Case You Missed It: This Week’s Sports Business Round-up « Emerson College Sports Business Society

Fri, 09 Dec 2011 22:42:23 +0000

[...] Penn State Merchandise Sales Down 40% Since Scandal, sportsbusinessdigest.com [...]

Comment on Penn State merchandise sales down 40% since scandal by TJ

TJ — Fri, 09 Dec 2011 19:24:04 +0000

Well obviously after all of the scandals, this was going to happen. Peopledon’t want to support a school who covered up a crime as serious, and sick as that. It’s going to take Penn State a while to get back on their feet. Which is not fair to the team, and people who weren’t invloved. Of course they’ll still have their core fan base, but people outside of State College will not want to support a school who had had people commit acts that were not uncovered due to the school’s higher ups covering it up.

Comment on Tim Tebow signs second agreement with Furniture Row Companies by TJ

TJ — Fri, 09 Dec 2011 19:19:17 +0000

This is so smart on the part of Furniture Row Companies. Tebow is becomng a icon, and role model for people and having him as the face of your company will reel in customres. Especially Colorado based companies. People in Colorado are starting worship Tebow, and they did before he started winning.

Comment on Tiger Woods. Now powered by Fuse by Powered Tiger

Powered Tiger — Wed, 16 Nov 2011 19:39:20 +0000

[...] Tiger Woods. Now powered by Fuse : Sports Business Digest This company is laying the foundation for some very significant things and after personally talking to them; I wanted to be Powered by Fuse. Beyond sports, this technology applies in so many ways,” added Tiger. [...]

Comment on Now featured on the back of your favorite Mexican soccer team? Twitter Handles. by sportsmediasurvey » Blog Archive » Team Twitter

sportsmediasurvey » Blog Archive » Team Twitter — Tue, 15 Nov 2011 16:56:38 +0000

[...] Sports Business Digest recently noted, a Mexican soccer team has started printing players’ Twitter handles on their jerseys. Oh, [...]

Comment on Detroit Lions strengthen brand advocacy with Social Toaster by Web Hot Trends » Detroit Lions strengthen brand advocacy with Social Toaster : Sports …

Tue, 08 Nov 2011 18:33:25 +0000

[...] Link: Detroit Lions strengthen brand advocacy with Social Toaster : Sports … [...]

Comment on NCAA President Emmert favors grant increase for college athletes by Emmett Jones

Emmett Jones — Thu, 03 Nov 2011 04:38:16 +0000

I think there should be some sort of compensation for athletes. But, you run into title IX issues if you’re trying to legally pay athletes, so the scholarship money work around is a start. Although, like I stated above, all it will do is increase the disparity between the big school and little school in college sports.

I’d argue that the whole notion of the “college-athlete” and any integrity that surrounds it was thrown out the window a long time ago. College sports, mainly football, is all about money, and whether or not the potential money grab is bigger or more prestigious than any penalty that would come from breaking a rule (most schools seem to find that the punishment is nowhere near is bad as the crime).