EA Sports partners with the Premier League

Posted on July 29th, 2010. Written by Emmett Jones.

Software giant Electronic Arts has inked a deal with the Premier League to become the official sports technology partner.  Under the deal both parties will seek to expand brand recognition and enhance fan experiences.  Lets go to the details,

EA SPORTS branding will be featured on all live on-screen broadcasts of Barclays Premier League fixtures, and EA SPORTS will work with broadcasters to develop enhancements for match day broadcast analysis and increased fan interaction. EA SPORTS will also sponsor the Player Performance Index and will explore new ways to utilise more in-depth Barclays Premier League statistics than ever before in future iterations of EA SPORTS Football products.

In the exclusive role as Official Sports Technology Partner of the Premier League, EA SPORTS will explore new ways to leverage actual match and performance data to deliver improved interactive football experiences that match the complexity, finesse and excitement of a real-world football match. Examples include:

The EA SPORTS Player Performance Index: EA SPORTS will sponsor the Premier League Player Performance Index that will soon expand to include new performance data that will now account for time and distance measurements. This will allow for detailed statistics such as the speed at which a shot is hit, the force of a ball as a keeper makes a key save, the height of a jump, the speed at which a penalty is struck and  more. This technology will be introduced at all Premier League club stadia this season. EA SPORTS will have direct access to the Player Performance Index to further extend the authenticity and depth of its football franchises including EA SPORTS FIFA in future versions.

EA SPORTS Team of the Week: Available at www.premierleague.com, the Premier League and EA SPORTS will publish the EA SPORTS Team of the Week. The team will be based on ratings from the EA SPORTS Player Performance Index after each round of the Barclays Premier League and will be integrated into EA SPORTS Football games.

Barclays Premier League Broadcast Branding: EA SPORTS branding will appear on-screen, linked with live match statistics, during all Barclays Premier League broadcasts in the UK and overseas.

Barclays Premier League Match Broadcast Enhancements: Using EA SPORTS graphics, animations and interactive technology combined with real-time, real world data feeds, EA will work with broadcasters toward enhancements for match day broadcast analysis that will bring football fans closer and deeper into the action direct from their sofa. (via EA Sports)

Every time I think EA Sports games reach the height of their popularity, they come along and do something like this to make me rethink everything.  How much longer before player performances, abilities, and injuries are updated in congruency with the games themselves?

For those looking for the next FIFA soccer title, expect FIFA ’11 out sometime later this year.

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