Euroleague Basketball: Now with Turkish Airlines as title sponsor

Posted on July 28th, 2010. Written by Emmett Jones.

If investing in a company was only based on that company’s sponsorships?  I’d invest in Turkish Airlines.

The, uh…Turkish Airline has landed another huge sponsorship deal, this time as the title sponsor for the Europe’s biggest basketball league, the Euroleague,

The first-ever title sponsorship deal for the Euroleague will run for the next five seasons, with an option to extend it for a further five. Turkish Airlines was one of the league’s main partners for this year’s Final Four in Paris, France.

Under the agreement, the company will also name the Euroleague Final Four and become a global sponsor of the Eurocup, the second-tier pan-European club basketball competition. (via SportBusiness)

For those who may have forgotten, Turkish Airlines also recently signed a deal to become the official airline of the Manchester United soccer club.

The airline carried more than 25 million passengers in 2009, pulling in more than $4 billion in revenue.

1 Responses »

1. 

   Jordi

   July 28, 2010 • 10:11 am

   They are also sponsoring FC barcelona as a flight company.
   with this in mind what audiences you think they are trying to approach?

   - European citizens?
   - worldwide citizens

   Or just both, I think than the Euroleague sponsoring is focused on the European market, specially Greece and Spanishs perhaps?
   And for the FCB and United I think they are trying to achieve more audience in the Asian markets?

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