Gatorade to feature limited edition Michael Jordan bottles
Sometimes I dream…that he is me. You’ve got to see that’s how I dream to be…
In honor of Michael Jordan’s induction into the basketball Hall of Fame later this year (doesn’t it seem like he should have been in a long time ago?), Gatorade will be producing six limited edition bottles marking important moments in Jordan’s career. More information from Darren Rovell,
The bottles are filled with three new flavors dubbed Championship Blue (berry-cherry), Championship Gold (citrus-orange) and Championship Red (berry blend). They will be available until supplies last at supermarkets, convenience stores and Wal-Mart. Millions of bottles will be hit shelves, but Gatorade officials haven’t offered a specific number on the run.
Jordan signed a 10-year deal with Gatorade in 1991 worth $13.5 million, but Jordan’s image hasn’t appeared on a bottle in the United States since he was on Citrus Cooler, dubbed his favorite, in the early 90s.The folks at Gatorade are constructing a piece of art, made from more than 19,000 Gatorade bottles, that reveals an image of Jordan dunking. The art will reside near an urban basketball court in Chicago’s south loop.
Wow. 10 year deal. $13.5 million dollars. If the 1991 version of Michael Jordan was signing a deal with Gatorade in 2009, any chance that the deal might be worth a few more dollars? It really speaks to how much the market has changed in 20 years. Think of all the players under Jordan’s caliber than are getting deals that at the very least are paying them more than $2 million a year…crazy.
Sports Biz w/Darren Rovell — Gatorade makes limited edition Gatorade bottles
This entry was posted on Monday, July 13th, 2009 at 12:54 pm and is filed under Basketball, Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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No matter how they are advertised most sports drinks are just empty calories and chemical additives just like soda pop. I’m glad to see some of the newest sports drinks that provide more nutritional value. Maybe the best sports drink is just fruit juice diluted to the correct sugar concentration. See my Fruit-Ade recipe for a homemade natural sports drink.