Haier extends NBA agreement

The NBA has decided to extend their agreements with Haier, they announced Wednesday.

The deals involve a variety of NBA-themed promotions, including advertising, retail promotions, hospitality and NBA-themed sweepstakes, according to a statement from the league.

The partnerships also include activities with NBA Digital, including media, digital promotions, and special content on NBA.com and NBA TV, along with advertising commitments on NBA national game telecasts on ABC, ESPN and TNT.

Haier will also become an official promotional partner of the NBA Development League, as the presenting partner of the NBA D-League Dream Factory Friday Night at NBA Jam Session presented by Adidas during NBA All-Star 2010 in Dallas the NBA said. (via Twice)

For those of you that can’t really remember how you’ve seen Haier and the NBA partnered together, Haier is the official HDTV of the NBA and the also have daily features on NBA.com such as “Haier Play of the Day”

Details of the agreement (i.e. length of deal/terms of deal) were not disclosed.

Tags: Basketball, Haier, NBA, official HDTV of NBA, sponorship

Category: Basketball