Lakers? Your Sports Chalet awaits.

Posted on June 5th, 2008. Written by Emmett Jones.

Sports Chalet Inc. has signed a three year sponsorship deal with the Lakers, making Sports Chalet “The Official Sporting Goods Retailer of the Los Angeles Lakers”. So, when you need that “official” Kobe Bryant ‘I visited Veil, Colorado and all I got was this stupid t-shirt…and a sexual assault lawsuit’ t-shirt, you know where to go! More information from BizJournals,

Among the highlights of the partnership are:

• signage under the center-court scoreboard
• signage above the center-court scoreboard
• broadcast drop-ins
• in-arena giveaways
• ads in Lakers Magazine
• retail ticket promotions

Sport Chalet will take the sponsorship and use it to create unique advertising and promotional opportunities to engage its target audience.

Suite nights and receptions were also inked in the deal.

You know, I don’t know what tangible benefit Sports Chalet will receive as the official sponsor of the Lakers…I mean, are they selling specialty items that you can’t get anywhere else (i assume they are, but are they actually items people want?)? If not, I think I’ll stick to buying my Kobe t-shirt on NBA.com, or my local Foot Locker or Champs store. Obviously they’ll get scoreboard signage and ads in Lakers magazine, but will that deter consumers from using their usual channels for purchases? I doubt anyone knows for sure.

BizJournals: Sports Chalet to sponsor Lakers

1 Responses »

1. 

   SportsCardGirl

   July 26, 2010 • 10:16 am

   If there would be a decrease for the players, it might have great impact on them and their performances is at stake. I hope that the passion would still be there.
   Regarding the declared lost, there might something wrong. But i still don’t want to judge. Lets just hope that this will be settled and hope that the life of NBA will still remain.

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