Melanie Oudin signs new endorsement deal
Although she fell in tonight’s match against Caroline Wozniacki, it looks like rising tennis phenom Melanie Oudin did manage to turn her time at the U.S. Open into a new endorsement deal. Darren Rovell reports,
The company is BackOffice Associates, a Massachusetts-based technology company.
As part of a multi-year deal, Oudin brought an apparel bag out to tonight’s match with a BackOffice patch — not allowed to be larger than four square inches — on it.
Oudin will also make hospitality appearances for the company, which has an office in Atlanta, near where Oudin grew up, her BEST agent Sam Duvall told CNBC.
The company also sponsors James Blake and golfers Jonathan Byrd and Boo Weekley.
No matter what happens tonight, endorsement deals are expected to come to Oudin, who already has deals with Wilson and Adidas.
As Rovell goes onto mention, the area in which Oudin should see some interest is in the hotel category. Her story with the Marriott and her subsequent move to the Intercontinental Hotel has practically written itself into a sponsorship opportunity.
Congratulations to Melanie for a very gutsy Open performance.
Category: Fringe Sports
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- Melanie Oudin's next endorsement deal? AirTran AirWays | Sports Business Digest | September 18, 2009
Oudin had very good performance this US open. I never thought she would make it this far. she played really well, but had loose the match. she is young and still in the learning process. congrats for her new deal.