Michael Jordan wants to touch my butt…and yours too!

Posted on February 28th, 2008. Written by Emmett Jones.

From the “He can never have too much money department”, the Chicago Tribune is reporting that Michael Jordan is moving into the blue jean market. I don’t know if they’ve thought of any slogans yet…but I’m hoping that something involving being a multi-millionaire, basketball superstar, single, and ready to mingle is mentioned in a commercial sometime soon.

His Royal Airness, Michael Jordan, is trying his hand in the denim market, teaming his Jordan Brand with Levi Strauss to create a limited-edition clothing collection that pairs Air Jordan sneakers with Levi’s 501 jeans and a T-shirt, the jeans company announced Tuesday.

The 23/501 collection will (naturally) be available in 23 markets starting March 1.

I think that pretty much covers the gamut now. I can have a Jordan logo on every part of my body. I still haven’t decided if that’s a good thing or not. I mean, everyone has always been a fan of “Jordans” (sneakers) but I don’t necessarily see a lot of people wearing the “Jumpman” stuff. Is Jordan watering his brand down with so many different options? Leave your thoughts in the comments.

Chicago Tribune: Air Jordan Jeans (via The Big Lead)

2 Responses »

1. 

   Jason Peck

   March 1, 2008 • 5:45 pm

   This won’t have ANY effect on the overall Jordan brand. The shoes are just too powerful for anything like this to affect it.

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