Mike Ditka in lingerie…league, in which he now has an equity stake.

HALL OF FAME COACH WILL TAKE A SIGNIFICANT STAKE WITHIN LEAGUE

HOLLYWOOD, Calif., Sept. 3 /PRNewswire/ — One of television’s biggest commercial properties is set to make its debut in the form of a league alongside a football legend on Friday, September 4, 2009 as the Lingerie Football League (or ‘LFL’) kicks-off its (20) week inaugural season featuring America’s most beautiful and athletic women playing 7-on-7 tackle football at major arenas and stadiums on Friday nights as part of LFL, Friday Night Football.

What started out as a Super Bowl halftime counter-programming special has now turned into a year-round brand complete with a Fantasy Football Draft, Mini-Camps, Training Camps, Regular Season Games, Championship Game, and All-Star Game.

A new era in pro football will kickoff this Friday in Chicago at Sears Centre Arena with the premiere of LFL, Friday Night Football showcasing one game per week in a Game of The Week type format. Opening Night will feature all-day tailgate festivities and a clash amongst pre-season favorite Chicago Bliss hosting the Miami Caliente.

The LFL will be making several major announcements in relation to significant media, personality and ownership partnerships such as Mike Ditka. “Coach Ditka embodies the game of football and will be an invaluable asset to the LFL as we mature into a worldwide sports brand,” said, Mitchell S. Mortaza, Founder & Chairman. Mike Ditka added, “Football has always been a large part of my life and passion, this an opportunity to be part of something truly special in its inception phase.”

LFL, Friday Night Football’s broadcast team will include longtime ESPN NFL Analyst Sean Salisbury, veteran Chicago Bulls play-by-play man Tom Dore and Maxim Hot 100 winner April Rose will serve as sideline reporter.

Fans not lucky enough to land tickets to LFL, Friday Night Football games can catch the games this season streaming LIVE on LFLUS.com, premiering Friday, September 4th. Single game viewing will cost $7.95 and season passes for $125.00. The broadcasts will also be distributed across select regional television stations as well as international television distributors.

Press release (via Stephon McMillan and the good folks at the LFL)

Good to see the LFL getting some more prestigious backing. Call me crazy, but I actually think this has a chance to work.  It is girls in lingerie, after all.