Comments on: Mission Impossible? Women’s Tennis goes “spy” in new marketing campaign http://sportsbusinessdigest.com/mission-impossible-womens-tennis-goes-spy-in-new-marketing-campaign/ Opinions on sports business and sports marketing Thu, 29 Jul 2010 15:11:23 +0000 hourly 1 http://wordpress.org/?v=3.0 By: sportsattitude http://sportsbusinessdigest.com/mission-impossible-womens-tennis-goes-spy-in-new-marketing-campaign/comment-page-1/#comment-965 sportsattitude Sun, 29 Jun 2008 13:42:45 +0000 http://sportsbusinessdigest.com/?p=405#comment-965 Good to see women's tennis not resting on its laurels and making the most of its personalities. I don't know if the ratings or numbers say so but to this casual tennis fan the ladies' game long ago passed the men in terms of interest. The days of McEnroe-Borg-Connors seem like a decade ago. Many more rivalries and legit competitors on the women's side, or so it seems. Good to see women’s tennis not resting on its laurels and making the most of its personalities. I don’t know if the ratings or numbers say so but to this casual tennis fan the ladies’ game long ago passed the men in terms of interest. The days of McEnroe-Borg-Connors seem like a decade ago. Many more rivalries and legit competitors on the women’s side, or so it seems.

]]> By: emmettjones http://sportsbusinessdigest.com/mission-impossible-womens-tennis-goes-spy-in-new-marketing-campaign/comment-page-1/#comment-958 emmettjones Wed, 25 Jun 2008 03:32:18 +0000 http://sportsbusinessdigest.com/?p=405#comment-958 Very true. I just wonder how much of the star's marketability is actually transferring into viewers or additional women's tennis fans... Very true. I just wonder how much of the star’s marketability is actually transferring into viewers or additional women’s tennis fans…

]]> By: Jason Peck http://sportsbusinessdigest.com/mission-impossible-womens-tennis-goes-spy-in-new-marketing-campaign/comment-page-1/#comment-957 Jason Peck Tue, 24 Jun 2008 22:35:14 +0000 http://sportsbusinessdigest.com/?p=405#comment-957 Also doesn't hurt to have very marketable stars, like the WTA currently has. Also doesn’t hurt to have very marketable stars, like the WTA currently has.

]]>