Athletic apparel revenue to reach $180 billion a year by 2018

Sports is a booming business. And it is not just the sport events themselves that are large drivers of revenue, new studies are showing that consumers are continuing to spend large amounts of discretionary income on sports and fitness. A study from Global Information, in Read More

SF Giants create premium sparkling wines

SF Giants Wine

If the San Francisco Giants manage to win the World Series this year, they will be able to celebrate with their own, team-branded wine.  Major League Baseball’s 2012 World Series champions have teamed up with California wine house Mumm Napa to create two Napa Valley Read More

MLS Portland Timbers to partner with StubHub

StubHub Logo

The world’s largest ticket marketplace has now made its second inroads to Major League Soccer.  The MLS’ Portland Timbers have inked a deal with StubHub, with the company being named the official fan-to-fan ticket marketplace of the MLS team. StubHub will once again team with Read More

Brewers add Wisconsin Board of Tourism as radio sponsor

Milwaukee Brewers Logo

Starting this season, the Milwaukee Brewers will have a new sponsor for the Milwaukee Brewers Radio Network post-game show. The sponsor? The Wisconsin Department of Tourism. TravelWisconsin.com will be the presenting sponsor of the post-game show for every regular season game in the 2013 season. Read More

StubHub creates secondary marketplace for Nebraska tickets

StubHub Logo

StubHub is teaming up with Paciolan, a ticketing and marketing provider, to create a secondary ticket marketplace for the University of Nebraska. Under the deal, StubHub will now be known as the Official Fan-to-Fan Ticket Marketplace of Nebraska Athletics. The company will also manage each Read More

49ers Vernon Davis partners with Jamba Juice

Jamba Juice

The 49ers are moving to Santa Clara. Tight End Vernon Davis is making sure that Jamba Juice will be making the move right along with the rest of the team. Davis has signed a store development agreement with the Jamba Juice Company that looks to Read More