Recent Articles

Vineyard Vines signs licensing deal with NHL

Vineyard Vines signs licensing deal with NHL

The NHL has signed a licensing deal with non-traditional clothier Vineyard Vines. Under the agreement Vineyard Vines will create NHL team-branded neckties, belts, and tote bags

December 21, 2011 | 0 Comments More
Tsingtao Beer to partner with Miami Heat

Tsingtao Beer to partner with Miami Heat

The Miami Heat have signed an unlikely partnership deal with Chinese-based brewery company Tsingtao.

December 21, 2011 | 0 Comments More
Mars to air M&M’s commercial during Super Bowl

Mars to air M&M’s commercial during Super Bowl

Mars candies has announced that they will be featuring an M&M’s brand commercial during the first quarter of Super Bowl XLVI

December 20, 2011 | 1 Comment More
49ers sell stake in team to undisclosed buyer

49ers sell stake in team to undisclosed buyer

In preparation for their 2015 move to Santa Clara, the San Francisco 49ers sold a stake in their team to an undisclosed owner.

December 20, 2011 | 0 Comments More
Everlast signs deal with MMA champion Melendez

Everlast signs deal with MMA champion Melendez

MMA lightweight champion Gilbert Melendez has signed an exclusive equipment contract with Everlast.

December 19, 2011 | 0 Comments More
Adidas extends UEFA partnership through 2017-2018 season

Adidas extends UEFA partnership through 2017-2018 season

Adidas and UEFA have chosen to extend their partnership agreement, leaving Adidas to continue as the official supplier of the UEFA through the 2017-2018 season

December 19, 2011 | 1 Comment More