Tag: CBS Sports
Turner Sports strengthens ties with NCAA
According to the Associated Press, Turner Sports reached an agreement with the NCAA on a 14-year digital rights deal, which includes managing NCAA.com. The NCAA will maintain responsibility for NCAA.org. This deal make sense to Turner Sports for 3 reasons. Money Last year, they teamed up with CBS to win the 14-year $10.8 billion deal [...]
NCAA Tournament ads are 90% sold
The recession is over! At least, from the standpoint of commercial ads for the NCAA tournament…for this year. CBS has sold 90% of the ad space available for the 2010 NCAA tournament, despite a serious cut back in advertising spend by embattled car company General Motors (for those that don’t know the Pontiac brand is [...]
