Tag: Endorsements
Tiger Woods. Now powered by Fuse
Tiger Woods has picked up a sponsorship deal. That sentence was commonplace and not at all surprising back in the middle of 2009, but, just two years and numerous expired sponsorship deals later, it is big news. Woods has signed an exclusive endorsement/equity deal– meaning he will own a portion of the company — with [...]
Tony Parker: New Global Ambassador for Tissot
Swiss watch maker Tissot has signed San Antonio Spurs point guard Tony Parker as a global ambassador. Parker joins other celebrities such as Danica Patrick and Michael Owens, other endorsers of the brand.
Chris Paul teams up with Lebron James…marketing company
Chris Paul teams up with Lebron James…marketing company. Good move?
Beats by Lebron James? Yes.
Move over Dr. Dre, Lebron James has his own signature line of custom designed headphones coming out sometime in the near future.
Michael Phelps wears Under Armour
“Neither rape allegations, marijuana pipes, pleading no contest to double murder, or vehicular homicide shall keep athletes from signing their endorsement deals.” – Athlete Credo Add Michael Phelps to the growing list of athletes who can not only overcome a PR nightmare, but can still turn a profit after its all said and done. Phelps [...]
Reconstructing Tiger Woods Image…or not.
First off, let me say that I am sick of this Tiger Woods story. He had a single car accident, he caused bodily harm to no one other than himself, and if for some reason he does need to pay to repair the fire hydrant…well, I’m sure he has the money to do so. Of [...]
