Tag: Gatorade
Gatorade announces multi-year partnership with Cam Newton
Gatorade has signed a multi-year partnership deal with Carolina Panthers QB Cam Newton.
Landon Donovan, the newest national endorser?
For those of you that have been away from any sort of sports programming today, Landon Donovan? He’s now kind of a big deal. Donovan’s game winning goal, in stoppage time, has branded him as an American hero. Of course, from a marketing standpoint, the question becomes what can be done with Donovan’s new found [...]
Gatorade switches marketing gears, touts before, during, and after drinks
So…what’s G? Last week PepsiCo launched its new ad campaign in an effort to increase sales for its struggling product, Gatorade. The hook? Convince athletes that Gatorade helps athletes before, during, and after the game. The campaign, promoting the Purchase, N.Y., food and beverage giant’s new lineup of “G Series” drinks for athletes, aims to [...]
“Tiger-Ade” dropped by Gatorade
Gatorade…the company with maybe the best inadvertent timing ever. Gatorade has confirmed to Darren Rovell that their Tiger Woods product, Tiger Woods Focus, has been dropped by Gatorade. CNBC has the details, The decision, they say, has absolutely nothing to do with recent events surrounding Woods, but more to do with a strategy devised months [...]
Gatorade to feature limited edition Michael Jordan bottles
Sometimes I dream…that he is me. You’ve got to see that’s how I dream to be… In honor of Michael Jordan’s induction into the basketball Hall of Fame later this year (doesn’t it seem like he should have been in a long time ago?), Gatorade will be producing six limited edition bottles marking important moments [...]
Athletes and the continuing rise of the sports drink
Anyone that has a product knows the importance of advertising. Advertising gives you a chance to explain what your product is, what it does, and hopefully embeds it in the public’s conscience. Show a famous person using your product and discussing all of its wonderful benefits? Then you potentially have a very stable long-term revenue [...]
