Tag: Globalization of Sports
ESPN: Now broadcasting NFL football in Europe
ESPN will now be broadcasting NFL games in Europe. Could that have implications for a future NFL move overseas?
The NBA is going back to Mexico. Should they stay there?
Hola! Que Tal? The NBA is headed to Mexico, for a pre-season game of EPIC proportions! Well, maybe not epic, but two of the leagues, better than average teams, the Phoenix Suns and the Philadelphia 76ers will vie for Mexican preseason greatness, in Monterrey, on October 18th, 2009. The game marks the NBA’s 18th trip [...]
The Future of Sports & Sports Business: Sports Economy
Few things are as hard to read as the ever changing sports economy. Remember when people used to think that sports were recession proof? How hilarious does that sound now, in the first half of 2009? I wrote about sports not being recession proof in October of 2008; 6 months ago. Since then? The NBA [...]
Basketball Disciple: It’s American Idol meets basketball…in China.
…maybe they can get Paula Abdul and Kareem Abdul-Jabar to co-host? In the NBA’s never ending quest to expand its league and enhance its brand on a global level, the NBA has partnered with the China Mengniu Dairy Co. and Shandong Satellite TV, to create the NBA’s first reality show, called ‘Mengniu NBA Basketball Disciple’ [...]
MLB in Japan: Follow the money, but at what price?
So, the Major League Baseball season has begun! …in Japan. Games came on at 6 am, eastern time. In what can only be described as an genius obvious marketing move, Major League Baseball decided to invite Daisuke Matsuzaka and Hideki Okajima and the Red Sox to play against the Oakland Athletics. Very good move by [...]
