For those of you that have been away from any sort of sports programming today, Landon Donovan? He’s now kind of a big deal. Donovan’s game winning goal, in stoppage time, has branded him as an American hero. Of course, from a marketing standpoint, the question becomes what can be done with Donovan’s new found [...]
read more »You know, I’m starting to think that this Nike company may be able to stick around for a year or two. Nike, the sports shoe/athletic apparel/casual apparel super company, has immersed itself in the social media space. Whether you’re reading the latest basketball tweets on Nike’s basketball account, checking out one of their many Facebook [...]
read more »Nike provided no details of the contract, but said in a short statement on Wednesday that it was “proud to continue our partnership with him for years to come.” “Nike’s relationship with LeBron has created innovative basketball products and captivating campaigns,” said Nike. James, who plays for the Cleveland Cavaliers, had a seven-year contract with [...]
read more »Beleaguered Philadelphia Eagles QB, Michael Vick, has an endorsement deal once again. You may have heard of his suitor. A company by the name of Nike. Details at Yahoo!, “Mike has a long-standing, great relationship with Nike, and he looks forward to continuing that relationship,” his agent, Joel Segal, said Wednesday. Segal would not reveal [...]
read more »The overnight ratings from yesterdays classic mens final between Roger Federer (greatest tennis player of all time? maybe?) and Andy Roddick are in with NBC managing to pull in a 4.2 rating, down from last year’s rating of 4.6. More from Sports Business Daily, The 4.2 rating is down 8.7% from a 4.6/12 for last [...]
read more »Nike is a pretty busy company, although that’s to be expected when you’re the largest shoe/apparel company in the world. Last week I mentioned that Nike had extended their deal with U.S. Track & Field to provide shoes and other apparel to the teams until 2013, and now there’s news that they’ve extended their deal [...]
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