Tag: recession
Getting back to pre-recession levels
If you’ve followed sports at all in the last two years, there is one concept that you constantly were aware of, even if not directly…the economic recession directly impacted sports and sports sponsorships. We’ve seen the NBA bailout its teams through a $175M loan, a hockey franchise in bankruptcy court, the NFL coyly acquiescing on [...]
The NBA…where legalized gambling happens?
One part “All Star game in Las Vegas” + one part “recession” + one part “$175M loan” = Legalized Gambling? Maybe that isn’t the NBA’s equation, but it sure does look like they’re leaning that way. SI’s Ian Thomsen interviewed NBA commissioner David Stern, and a very candid Stern didn’t completely shut down the idea [...]
Visa…its everywhere the NFL wants to be
Visa has re-negotiated its sponsorship deal as the exclusive payment provider of the NFL…for more money. in a recession. That’s the brand power of the NFL
The NBA I love this game…but for how much longer?
The NBA locked-out their referees on Friday which is the next in a series of long ill-timed events for the league. When do we start to worry about long-term viability?
The 2009 Super Bowl is 65% sold
Saw this interesting tidbit over at Media Post, CBS has sold 65% of the available ads for next year’s Super Bowl, reports Mediaweek. At the same time last year, NBC had sold 85%, however, the network did not have to contend with the total fallout of the recession. Forty spots have been sold out of [...]
NBA, NHL to allow ads on practice jerseys
The NBA and NHL have joined the NFL, now allowing practice jersey sponsorships. The recession continues to take its toll
