Tag: Sponsorship/Endorsement
Fans’ “Decision”: LeBron sucks
Following LeBron James’ choice to reveal his new professional allegiance via a one hour-plus special on ESPN called “The Decision,” sports fans have decided to stop liking him. While 24 percent of fans viewed LeBron in a positive light in January 2010, the latest data from the Q Scores Company shows that number has dropped [...]
Gatorade to feature limited edition Michael Jordan bottles
Sometimes I dream…that he is me. You’ve got to see that’s how I dream to be… In honor of Michael Jordan’s induction into the basketball Hall of Fame later this year (doesn’t it seem like he should have been in a long time ago?), Gatorade will be producing six limited edition bottles marking important moments [...]
Under Armour’s house is crumbling
As the economy continues to take its toll on sports, sports retailers, and people in general, many have become concerned with the survival of many of the mid-range or smaller companies. One company that has had to temper expectations amidst the recession is the sports clothing retailer, Under Armor. The company has seen its stock [...]
Kellogg’s to Phelps — We’re going to (puff, puff) pass.
Bongger-gate continues! If there is one thing I love, its the media completely beating a story into the ground. Enter Olympic Swimmer/President of the Tommy Chong fan club, Michael Phelps! Rather than re-hash the dilemma of how harshly a 23 year old should be disciplined for the “bongger-gate” picture (he’s only 23! But companies are [...]
Under Armour…Protecting this house? Not so much.
They say that hindsight is 20/20. Of course, they also say that an ounce of prevention is worth a pound of cure. Old sayings aside, I still have to wonder, “What was Under Armour thinking?”. Lets review, from May of 2008, To make matters worse, Under Armour has already spent 37% of their entire 2007 [...]
Ashley Harkleroad’s Happy Trails?
Well…that certainly was quick. Ashley Harkleroad, America’s new sweetheart sports superstar 23 year old tennis player, had her playboy pictorial come out at the end of last week (the pictures are obviously NSFW). And while there seemed to be much fan-fare in the sports blogging world about her pictorial, mainstream media and mainstream sports media [...]
