Tag: sports
Gatorade switches marketing gears, touts before, during, and after drinks
So…what’s G? Last week PepsiCo launched its new ad campaign in an effort to increase sales for its struggling product, Gatorade. The hook? Convince athletes that Gatorade helps athletes before, during, and after the game. The campaign, promoting the Purchase, N.Y., food and beverage giant’s new lineup of “G Series” drinks for athletes, aims to [...]
NYC Sports Business Networking Event
For those interested in sports business (Ha! why else would you be here?) it looks like there’s a good networking event coming up in NYC. More info from The Business of Sports, Event Name: NYC Sports Business Networking Event Date and Time: May 26, 2009 at 6:30PM Location: Galway Hooker, 7 East 36 St, New [...]
Basketball Disciple: It’s American Idol meets basketball…in China.
…maybe they can get Paula Abdul and Kareem Abdul-Jabar to co-host? In the NBA’s never ending quest to expand its league and enhance its brand on a global level, the NBA has partnered with the China Mengniu Dairy Co. and Shandong Satellite TV, to create the NBA’s first reality show, called ‘Mengniu NBA Basketball Disciple’ [...]
The Future of Sports & Sports Business: Communication
The “twit read round the world” occurred last week and was “tweeted” by Milwaukee Bucks forward Charlie Villanueva. For those who didn’t catch the insider info, In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up. And apparently, [...]
The Future of Sports & Sports Business: Introduction
In the coming weeks, I’ve decided to do a series of posts regarding the future of sports & sports business. Due to a myriad of reasons, be it economic, technological, health, ethical, etc., the landscape of sports and sports business is changing at a pace more rapid than ever before. What must those in the [...]
Sports Recession Continues: NBA to borrow $175M for clubs
The NBA is borrowing money at interest rates over 8%, 15 out of the 30 teams need money…The sports recession continues, and the era of cheap money in sports is over.
