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	<title>Comments on: The Future of Sports &amp; Sports Business: Advertising</title>
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		<title>By: Marco Tavolieri</title>
		<link>http://sportsbusinessdigest.com/the-future-of-sports-sports-business-advertising/comment-page-1/#comment-19284</link>
		<dc:creator>Marco Tavolieri</dc:creator>
		<pubDate>Sun, 30 May 2010 00:17:19 +0000</pubDate>
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		<description>This is just the beginning - look at soccer in Europe - always a major sponsor on the front of the jersey - and it&#039;s big bucks too.  Hockey in Europe is even worse its like the Tour de France on ice!

Well they are businesses and making money comes first - the day of purity in sports is long gone unfortunately.</description>
		<content:encoded><![CDATA[<p>This is just the beginning &#8211; look at soccer in Europe &#8211; always a major sponsor on the front of the jersey &#8211; and it&#8217;s big bucks too.  Hockey in Europe is even worse its like the Tour de France on ice!</p>
<p>Well they are businesses and making money comes first &#8211; the day of purity in sports is long gone unfortunately.</p>
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		<title>By: LifeLock locks up the Charlotte Bobcats &#124; Sports Business Digest</title>
		<link>http://sportsbusinessdigest.com/the-future-of-sports-sports-business-advertising/comment-page-1/#comment-16759</link>
		<dc:creator>LifeLock locks up the Charlotte Bobcats &#124; Sports Business Digest</dc:creator>
		<pubDate>Fri, 23 Apr 2010 18:35:38 +0000</pubDate>
		<guid isPermaLink="false">http://sportsbusinessdigest.com/?p=1139#comment-16759</guid>
		<description>[...] Lifelock is continuing to increase their sponsorship presence in the world of sports, as they already have had sponsorship deals in place with NASCAR and the WNBA&#8217;s Phoenix Mercury. [...]</description>
		<content:encoded><![CDATA[<p>[...] Lifelock is continuing to increase their sponsorship presence in the world of sports, as they already have had sponsorship deals in place with NASCAR and the WNBA&#8217;s Phoenix Mercury. [...]</p>
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		<title>By: The Future of Sports &#38; Sports Business: Introduction &#124; Sports Business Digest</title>
		<link>http://sportsbusinessdigest.com/the-future-of-sports-sports-business-advertising/comment-page-1/#comment-8374</link>
		<dc:creator>The Future of Sports &#38; Sports Business: Introduction &#124; Sports Business Digest</dc:creator>
		<pubDate>Thu, 02 Jul 2009 07:32:21 +0000</pubDate>
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		<description>[...] Future of Sports &amp; Sports Business: Advertising [...]</description>
		<content:encoded><![CDATA[<p>[...] Future of Sports &amp; Sports Business: Advertising [...]</p>
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		<title>By: Mike Donnell</title>
		<link>http://sportsbusinessdigest.com/the-future-of-sports-sports-business-advertising/comment-page-1/#comment-6583</link>
		<dc:creator>Mike Donnell</dc:creator>
		<pubDate>Mon, 08 Jun 2009 00:14:48 +0000</pubDate>
		<guid isPermaLink="false">http://sportsbusinessdigest.com/?p=1139#comment-6583</guid>
		<description>Advertising on athlete clothing... have you watched a rodeo or bull riding event lately</description>
		<content:encoded><![CDATA[<p>Advertising on athlete clothing&#8230; have you watched a rodeo or bull riding event lately</p>
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		<title>By: Sports Business Digest &#124; In-game marketing news</title>
		<link>http://sportsbusinessdigest.com/the-future-of-sports-sports-business-advertising/comment-page-1/#comment-6225</link>
		<dc:creator>Sports Business Digest &#124; In-game marketing news</dc:creator>
		<pubDate>Wed, 03 Jun 2009 01:17:46 +0000</pubDate>
		<guid isPermaLink="false">http://sportsbusinessdigest.com/?p=1139#comment-6225</guid>
		<description>[...] here to read the rest:  Sports Business Digest   Share and [...]</description>
		<content:encoded><![CDATA[<p>[...] here to read the rest:  Sports Business Digest   Share and [...]</p>
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