Twitter takes fans inside NASCAR’s Chase

Emmett Jones | September 17, 2009 More

via Press Release

…in advance of Sunday’s Loudon race, the first in the 10-week NASCAR Sprint Series Chase for the Cup playoff – the Miller Lite Blue Deuce will be using Twitter to provide fans with exclusive information about preparing for and running in the Chase. Legal-drinking-age fans can follow “BlueDeuce2Win” on Twitter; or, for more information, visit the Miller Lite “Taste Nation” page on Facebook, PenskeRacing.com or Twitter.com/PenskeRacing.

Members of the team’s “inner circle,” including Miller Lite pit crew members, will be sending Tweets at various times during the week and from the garages and trackside during race weekends. Content will include race-related Tweets about things such as adjustments made to the car and the mindset and strategy of the race team, as well as non-race Tweets such as insight on appearances and what was on the team’s lunch menu.

“Very few race fans get the opportunity to hang out at our Penske headquarters or in the garage and pit area during a race,” said Jonathan Gibson, vice president of marketing and communications at Penske Racing. “By sending Tweets throughout the week and during race weekend, we intend to give race fans exclusive access to our team and how we prepare a race car for a day on the track. It’ll be the Chase as fans have never experienced it before.”

“How cool is it going to be for fans to read that Pat Tryson really likes the way the race is setting up, or that our tire specialist has concerns about the wear and tear he is seeing on a set of tires,” said Jackie Woodward, vice president of marketing services at MillerCoors. “It’ll be an unprecedented look at the Miller Lite Racing team during the pressure cooker that is the Chase, and we think fans will love it.”

For those of you in the dark for the last 8 months or so…this “twitter” thing? It has legs. Instant communication between the athlete (or the athlete’s crew in this case) and the fans; that’s what Twitter is able to bring to the table. Numerous racers are already on Twitter, and some of the bigger named stars are even using the platform to state their intentions about coming to NASCAR…right Danica?

Tags: Kurt Busch, NASCAR, Penske Racing, The Chase