http://sportsbusinessdigest.com/under-armourprotecting-this-house-not-so-much/ Mon, 09 Jan 2012 23:49:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://sportsbusinessdigest.com/under-armourprotecting-this-house-not-so-much/comment-page-1/#comment-9071 namaste tshirt Tue, 21 Jul 2009 03:01:05 +0000 http://sportsbusinessdigest.com/?p=755#comment-9071 It is a thousand times better to have common sense without education than to have education without common sense. It is a thousand times better to have common sense without education than to have education without common sense.

]]> http://sportsbusinessdigest.com/under-armourprotecting-this-house-not-so-much/comment-page-1/#comment-8925 Under Armour's house is crumbling | Sports Business Digest Fri, 17 Jul 2009 21:19:35 +0000 http://sportsbusinessdigest.com/?p=755#comment-8925 [...] have discussed Under Armour and its battle with the economy on this blog previously (See: Under Armour…Protecting this house? Not so much) and quite frankly, I’m running out of ways to put “protect this house” and [...] [...] have discussed Under Armour and its battle with the economy on this blog previously (See: Under Armour…Protecting this house? Not so much) and quite frankly, I’m running out of ways to put “protect this house” and [...]

]]> http://sportsbusinessdigest.com/under-armourprotecting-this-house-not-so-much/comment-page-1/#comment-2636 Emmett Jones Sun, 18 Jan 2009 19:39:15 +0000 http://sportsbusinessdigest.com/?p=755#comment-2636 Yeah...it will be interesting to see what kind of numbers they have 1st quarter of 2009. Although I still expect them to be down, due to the recession, maybe the marketing campaign will be able to temper the storm a bit. Yeah…it will be interesting to see what kind of numbers they have 1st quarter of 2009. Although I still expect them to be down, due to the recession, maybe the marketing campaign will be able to temper the storm a bit.

]]> http://sportsbusinessdigest.com/under-armourprotecting-this-house-not-so-much/comment-page-1/#comment-2596 Jason Peck Fri, 16 Jan 2009 04:35:34 +0000 http://sportsbusinessdigest.com/?p=755#comment-2596 I haven't studied their marketing/spending very much, but I do know this. Just before Christmas I saw Under Armour ads on just about EVERY popular sports website. They were literally EVERYWHERE. It will be interesting to see if that was a one-time campaign or part of a larger strategy and if it is successful. I haven’t studied their marketing/spending very much, but I do know this. Just before Christmas I saw Under Armour ads on just about EVERY popular sports website. They were literally EVERYWHERE. It will be interesting to see if that was a one-time campaign or part of a larger strategy and if it is successful.

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